It's Blue Hour: that special time just before sunrise, abuzz with possibility, potential, and the promise of a fresh start.

Research shows that eating a breakfast high in protein and complex carbs can help with weight management, sustain a steady release of energy, and improve cognitive function and focus in adults and kids alike.

For us, a healthy breakfast is more than just food: it’s a step toward fulfilling your potential, a small win first thing in the morning, and a better-for-you tool for your better self.

made in the usa
 

all our ingredients, packaging, and products proudly manufactured
in the USA

woman and
immigrant owned

our story

...has its origins in our founder’s struggle with finding a convenient, tasty and healthy breakfast while working long hours in a demanding job. She didn’t find any options that checked all the boxes, so she set out to create them, borrowing from the elaborate breakfast spreads she grew up on.

Blue Hour makes nutritious breakfasts accessible to everyone, no matter what their mornings look like.